who?

we’re an international team of social media & SEO experts.

about us.

what is social organica?

We are an agile team of 7 (and growing) digital marketing experts focused on above and beyond user experiences and creating one-of-a-kind engaging content.

Grow your social media following, web traffic, and conversions with content strategies backed by data and growth marketing research.

As more brands are looking towards a global marketplace, work with a team that can build your worldwide presence in-tune with various cultures and languages.

Based in Iowa City, Iowa, USA, we have worked with major national and international brands that range from Fortune 500 SaaS and manufacturing companies to best-selling authors and banking/financial institutions.

We write top-ranking Google articles for our partners and clients with our SEO analysis and content program.

what we stand for.

To experience and share every human culture. To know you and your community, and provide genuine and meaningful service. We partner with companies that embrace diversity and inclusion.

founder / strategy

mitchell wiewel

A passionate entrepreneur and writer who has owned an acclaimed restaurant and food truck, and has been published in print and digital.

His writing is featured by AmTrak, Boostability, MobileMonkey, Travel Oregon, 1889 Magazine, Cascade Journal, and more.

He has a Cognizant Digital Business Analyst Certificate and Bachelor’s in Sociology from Arizona State University.

project manager / social media expert

estela caratol

Estela is a driven project manager, writer, and content creator who is always a step ahead on social media trends and strategy.

When she is not content-sleuthing and seo-slaying, she is involved with executive coaching for the world’s top entrepreneurs and fastest growing businesses.

Estela is also an ESL teacher, enjoys reading and traveling, and speaks conversational Nihongo. She has a Bachelor’s Degree in Mass Communication from the University of the Philippines Cebu.

editor / marketing copy

erin shetron

A mission-driven marketer experienced in building brands and leading high-performing marketing teams, Erin lends her writing background and grammar prowess to our clients’ digital content. She also works magic with SEO, UX, and optimizing workflows.

Erin has 10+ years of brand strategy and digital marketing experience from multiple successful SaaS and e-commerce startups. She has a Bachelor of Arts Degree in Communication Studies from Temple University.